Experts predict that in the future, EdTech players will use a mixed channel approach. Students’ offline touchpoints are being sought by online players. For example, EdTech decacorn Byju’s has piloted Byju’s Learning Centre, a new hybrid model that allows students to attend lessons at physical education centers.

Key Drivers

India’s internet penetration is increasing at an exponential rate.

India had 622 million active internet users in 2020, according to the IAMAI-Kantar ICUBE 2020 report. Due to rising adoption rates in rural India, this figure is predicted to rise by 45 percent to 900 million by 2025. India’s small towns account for two out of every five active internet users. The urban population accounts for 67% of active internet users. Smartphone ownership among government school student families increased from 30% in 2018 to 56% in 2020, according to the Annual Status of Education Report (ASER) 2020, while smartphone ownership among private school student families went from 50% to 74%.